Time-Shifted (or Time-Restricted) Eating vs. Intermittent Fasting

So IF is working for me, but when I explain to others I am following Intermittent Fasting, they seem to get hung up on the word "fasting". Fasting to some has a religious context and to others it has a self-deprivation context. And I don't really mean depriving myself in either a religious or restrictive way. I explain that I'm really just shifting the time window in which I eat. Eating seems to be more to the point than Fasting as well. I know that one is half-empty and the other is a half-full way of viewing the same cup of water, but it has me wondering. More from a perceptual and "marketing" basis. I'm wondering. Why isn't the term for this caloric restriction approach called Time-Shifted Eating instead of Intermittent Fasting? Is there something in the word fasting that has better meaning than simply saying Time-Shifted or perhaps Time-Restricted Eating?

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Time restricted makes sense to me.For me caloric restriction is not the focus. I can pack away a lot of calories even in a short window. The focus is more to do with giving your body longer breaks between digestion cycles. There is no chance to burn fat with frequent eating.

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There’s no real reason except that the “intermittent fasting” terminology got used in popular books/videos/etc., so people got used to it. “Time-Restricted Eating” or TRE is often used in clinical/research contexts, usually to specifically describe fasting windows of less than 24 hours.

Edit to add: For example, this study uses “intermittent fasting” to refer to 5:2 fasting or ADF, and “time-restricted feeding” to refer to 16:8. Not every study defines these terms the same way.

I agree that “fasting” is kind of a trigger word for many people who aren’t informed about IF — people often jump to the conclusion that you’re starving yourself.